My_Princess_Magazine_Issue27 - Flipbook - Page 20
Does the design aesthetic differ across the
different ranges such as a V Class sports yacht
compared to an S Class sportbridge yacht?
There is a clear brand identity for the interior design of a
Princess, but within that each class has its own identity by
having some very subtle design cues. Each class has its own
personality and therefore the design intention di昀昀ers slightly
as they can often appeal to a slightly di昀昀erent audience. For
example, the S Class sportbridge yachts are cool and
sophisticated, they are sharper and sleeker and have some
darker contrasts. While the F class can often suit families,
having generous spaces with a lot of outdoor deck area, they
are easy and comfortable to spend time on. Our approach is
classic yet contemporary, we create a feeling of ‘home’, more
residential than marine inspired.
Where does the design inspiration come from?
We carry out a lot of research to keep current and o昀昀er
contemporary design. We visit many design, furniture and
materials shows across the world such as the Milan Furniture
Fair and spend time in Milan afterwards absorbing the visuals,
colours and trends. Clerkenwell Design Week is also a very
inspirational show. And of course, we draw inspiration from
luxury fashion designers and their home interiors brands such
as Armani Casa textiles and Fendi Home.
20
